Dream Whip – is a brand name that evokes warm and fuzzy memories from my childhood .Just one fleeting glance at the Dream Whip packet, magically teleports me back in time at my mom’s kitchen where I would mischievously sneak in the kitchen to experiment with chocolate mousse or top the Jello with Dream Whip. This is why I readily accepted the invitation for a recent Dream Whip event at Jeddah Chamber of Commerce building. The event was held to announce the winners of DreamWhip initiative "Make a wish come true" - which was in collaboration with “Konola Montigoun” charity project instituted by JCCI .
I quite liked their contest and would like to share the details with you. Dream Whip had selected 11 women from the productive families of “Kolona Montigoun” project to share the most challenging stories of progression from their lives. They were also asked to share their fantasy baking recipes in order to win and fulfill this dream recipe.
Public participation was generated via an online campaign
that ran on the Dream Whip’s Facebook page www.facebook.com/DreamWhipArabia from
July- August 2013. The audience rated the top four contestants via voting
based on the women’s challenging stories and their passion for baking.
The best thing that I liked from this contest was that for each vote on Dream Whip Facebook page, the company donated SR. 1/- that aided the accomplishment of the women’s wishes in addition to a cash prize for the main winner.
The final four contestants were made to compete with each other in an on-ground baking competition for final evaluation by the esteemed panelists. These talented women prepared yummylicious desserts, to impress the judging committee.
The panel of judges comprised of veteran personalities like Chef. Soumaya Al Idrissi and Chef. Ohood Sohail, who rated the candidates’ based on their skills in baking, creativity and uniqueness of their recipes.
Well, believe me the Competition was not an easy one to crack given the fact that the participants were all so brilliant with their dishes, that it was a nail biting and mouth- watering moment. Well, there had to be one grand prize winner and the lucky lady was - "Noha Nour Fadul" - her winning recipe was Galaxy Chocolate with Dream Whip. She received a sum of USD 5,000 which would help in honing her baking skills further.
I had the good opportunity of having a one-on-one session with this talented young lady. Below are some excerpts.
Noha - Galxay Chocolate with Dream Whip, I love this recipe, it’s sweet and easy.
RC- Since how long have you been baking?
Noha- I love baking, and have been trying to create desserts since I was 15 years old
RC- What is your take on this winning?
Noha- I was very thrilled and excited as I did not expect that I would win the competition.
RC- When you registered for the competition did you have a feeling that you might win?
Noha- No, it was a new experience, as I told you earlier, I never thought I would actually end up winning the competition.
do you further aim to pursue your dream of baking/dessert making?
Noha- I do intend to pursue my passion for baking however, for the moment I want to focus more on my academics and finish my studies.
RC- Any tip/statement you would like to tell my blog followers for realizing their dreams?
Noha - I wish good luck to all